Improve Instagram Strategy for The Business

Improve Instagram Strategy for The Business

Have you been struggling with Instagram lately? Feeling without motivation, inspiration on what to post, how to make a cohesive theme for your feed? Don’t worry, you are not the only one. Whether you are an influencer or blogger, looking to break into a business or you are just an individual, searching for new ways to earn money, you need to know one thing – all social media including Instagram is marketing. That is why you need an Instagram strategy for the business.

There are four most significant parts of brand strategy of your online business:

  • Knowing what you offer, and what your audience needs to hear.
  • Standing out from other people in the business.
  • Making your audience remember and recommend you to the others.
  • Creating content that your audience will find especially captivating.

Always remember this – it is crucial what you are saying with some post, rather than the photo itself. Even though Instagram is all about the visual, you need to find a balance between inspiring images and useful content.

Let’s see which questions you should ask yourself when you want to improve Instagram strategy for the business.

Why Does My Feed Look Like This?

Is your Instagram feed built for your personal preferences or audience?

It is crucial to select colors and theme and to imagine how your feed can look. According to marketing specialists, you should think about your feed as it is some interior space to design.

 

What Kind of Impression Your Feed is Making?

Is your Instagram feed cluttered or arranged and consistent?

There is a big chance to lose followers if your feed is visually inconsistent. You can easily overstimulate your audience with many different photos. Be careful when choosing what to post on your feed (that is why you have stories, remember?)

 

What Do Your Followers love About You?

Is there anything that your followers love the most about your Instagram profile?

Always listen to your audience. They will tell you what they love the most, and what you should maybe change. Checking out your analytics is obligatory so you can see the highest engagement. Also, don’t hesitate to reach out and ask your followers what would they love to see the most – poll or ask a question option on Instagram stories is just perfect for doing that.

 

What is Your Message?

Which ideas are you looking for to spread?

You should write down three most important topics that you would like to share and repeat them through all your content.

What is Your Value?

What keeps your audience to come back to your feed?

It is important to stay consistent on what content you offer – whether it is education, information, product or motivation value.

 

Where You Want to Be In A Month?

What is your goal?

Don’t make long-time goals. Concentrate on a month, three months goals and work for them. Knowing where you are going will make your content even better.

 

Did you find these tips useful? If you improve Instagram strategy for business with these pieces of advice, let us know in the comment section below!

How to Take Care of Your Sweaters

How to Take Care of Your Sweaters

When cold weather knocks on our doorstep, you know exactly what you need to do. Your silky camisoles, blazers, and T-shirts go out while sweaters go way back into your wardrobe. In the morning, when you need to leave the house, you want to snuggle yourself with a warm and soft pullover, chunky sweater or turtleneck. They become your best friends! Combining them with jeans and ankle boots is easy and very chic. Like any other best friend, your sweaters require special care and love. Some of them can be extremely delicate, so you really need to take care of your sweaters.

This guide will help you in doing that. Your sweaters can last for years if you follow the tips and tricks I have prepared for you.

Remove The Pills When You See Them

Right after you wear your sweater, there appear annoying pills that you should remove. Beautiful and cute wool sweaters can easily be turned into an ungroomed ball or fur if you don’t remove the pills properly. These small pills are caused by rubbing during the wear, and they can appear everywhere – from armpits to sides of your favorite sweater.

What to Do: hold the sweater flat and remove one by one pill with your razor. Another option is to buy an electric pill remover which will speed up the process. Do not pull out pills -it can only get worse.

 

Clear Away Hair, Dandruff, and Lint

Wearing your sweaters for a whole day can cause them to be full of your hair (or your dog’s), dandruff,  and lint.

What to Do: Use gentle toothbrush or children hairbrush and easily eliminate all these things. Don’t brush harshly otherwise you can create even more pills!

 

Learn How to Wash Your Sweaters

Doing your laundry is not an easy job at all, but washing your sweaters might be the hardest of them all. You should always (almost) hand wash your sweaters.

Cotton, silk or cashmere should be washed after two wearing, while you can prolong the wear with wool sweaters to at least five times. Don’t clean them profusely, unless there is a stain.

What to Do: fill a bucket with cool water (neither too hot, nor too cold) and add bit of gentle liquid detergent. Let your sweaters soak in for about half an hour. To dry your sweaters, gently squeeze the water out of them and wrap them into a towel. They will soak all the excess water. Lay them flat on a drying rack or on the towel.

Store Your Sweaters Properly

There is one thing you should never do with your sweaters – hang them in your closet. This will cause them to stretch out and lose their shape.

What to Do: Fold them properly by laying them front-down on the surface, then fold each arm. You can either fold them in half or roll them from the bottom to the collar.

Pack Them Up After Winter is Gone

When the time comes for a change and camisoles again, you need to store and pack your sweater correctly. Clean, fold and put them inside the box or some breathable clothing bags. Don’t pack them into vacuum bags – they can easily lose moisture and cause mildew. Take care of your sweaters so you can wear them for many years.

Perfect Sweaters for Fall: Every Style You Need

Perfect Sweaters for Fall: Every Style You Need

We can all agree on this – you can’t ever have too many sweaters. When fall comes, all you want to do is to cuddle and make yourself cozy in warm knitwear. If you are still not sure which knitwear should definitely take place in your wardrobe, I have put together a guide that will help you pick perfect sweaters for this and following season. Some of them are pretty versatile so you can count on them always.

Once you have all these sweaters in your closet, you can be sure you are set for the season. Let’s check the list of essential sweaters.

Ribbed Sweater

When in trouble always pick ribbed sweater. You don’t need to spend so much time in front of your closet if you own a sweater like this. It is simple but textured. You can style it with jeans, skirts, or chino pants. For this fall, pick something pastel, and never say no to the off-the-shoulder neckline.

Chunky Sweater

When the weather starts changing, we all imagine ourselves in something chunky, warm, and cozy. The cable-knit chunky sweater is one of the most perfect sweaters in the world! Your closet should never be without even one item that is like this. You can be sure it will make you feel like you are in a dream.

Cropped Sweater

When the weather is not here nor there, there is a slight chance you will be overdressed. So, don’t opt for classy crewneck or ribbed sweater, but choose the cropped one. It will let you show off some skin, but it won’t be vulgar. Combine cropped sweater with leopard skirt to achieve the look of the season, or mix it with elegant black trousers.

Oversized Sweater

There is something adorable in oversized items. Personally, I adore when the clothes I wear is a size too big. I feel the comfiest in jeans, an oversized sweater, and a soft coat. They can provide you with a casual vibe, whether you are at work, waiting for your espresso or sitting in your armchair, reading a book.

Crewneck Sweater

Simple, yet so classy – crewneck sweater is perfect for everyday wear. You can style it with corduroy pants, skirts or jeans. When choosing colors, there should be no limitations. You can absolutely pick any color for fall – from oatmeal hue to coral red.

Turtleneck Sweater

If there is any sweater that adds sophistication and drama to every outfit, that is a turtleneck one for sure. There are many types of turtlenecks, but the classic is timeless. You can leave your hair inside the sweater for causal and leisure look.

Cardigan Sweater

Cardigans are having their moment again. They are perfect to style and layer, and that’s why they should be a part of your basic capsule wardrobe. You can work with a simple white T-shirt underneath or a button-down.

This was a short and sweet list of perfect sweaters for fall. Which one would you like to wear the most? Tell me in the comment section below!

6 Ways to Detox Your Body and Mind This Fall

6 Ways to Detox Your Body and Mind This Fall

Even though summer isn’t officially over – at least not until September 22, nevertheless, you can feel the presence of fall in the air. Lazy summer days are over for those who started school a few days ago and for those who feel like partying season is definitely done for one year. Just because of many barbeques, pool, sea parties, and drinking you should start thinking about detox. Not even detoxing your body only – your mind should be part of this too.

Here are some simple, yet very effective ways on how you can detox your body and mind this fall.

 

Give Up Drinking

Let this be your September goal – giving up drinking on weekends will be refreshing for you your body, and your mind altogether. Even if you are not a heavy drinker, you can practice this from time to time, just to give your body some fine detox time. However, don’t throw a glass of white or red wine for good. All the studies claim that one glass from time to time after lunch is good for our bodies.

Clean your Closet

One of my favorite activities that I try to do in both spring and fall is cleaning my working space and closet. It comes kind of relaxing, really releases you from stress, and make your home even more pretty! You can prepare your clothes for cooler days, and switch from t-shirts and shorts to some warmer blouses and pants. Throw away all the stuff that you don’t need or use.

Upgrade your Skin Care Routine

With fall days come cooler weather. And that means you should upgrade your skin care routine with good products that will keep it clean and moisturized. If you were using waterish and light formulas in summer, then it is good to switch to some heavier ones – you can also upgrade your routine by adding some products like facial essence, serums or good night detox oil.

Eliminate Toxins

Fall can be a good time to start a process of eliminating toxins out of your body and life in general. You can take off this process with one cup of warm water with lemon in the morning. Even if it seems like a small step, this will make a huge difference in your body. Then, you can clean your vents, add plants to your home, avoid drinking out of plastic bottles, and take a probiotic daily.

Get Into Workout Routine

Personally, I don’t like to workout. I find it very hard to train every day or any other day, so this task might be the hardest for me. However, I can’t question good sides of the workout. Especially after long dog days in summer cocktails, and barbeques. Give it your best to find even half an hour a day to practice – home or at the gym, it doesn’t matter. I will surely give it a try.

Less Stress

Reducing stress is not an easy task. However, you can start with few things. Instead of watching in your tablet or mobile before sleep, try to disconnect for some time before bed. Read a book, a magazine, or just meditate. Spend more time off your screen, and you will see the difference immediately!

Fashion Trends that Princess Diana Predicted Long Time Ago

Fashion Trends that Princess Diana Predicted Long Time Ago

It might sound that the tragic story of Princess Diana is like a tale, but her style is anything but outdated. She is not only one of the most famous women on the planet, but also her outfits made her unforgettable. The fashion of the ‘80s and ‘90s are mostly inspired by her impeccable looks and chic-preppy style.
Even before social media was invented, Lady Di was a real influencer. Not only in fashion but as well for her royal yet a normal lifestyle. Back in the time when she was married to Prince Charles, she was usually seen with chic items – Hunter boots recorded a huge spike in sales right after she worn them.

To mark 21 years of her unfortunate death I have collected four trends that were key in her everyday dressing.

 

Suits

For every royal, having a good tailored suit in the closet is the must-have. From everyday to elegant and special occasions Princess Di showed us how to rock blazer and skirt, or blazer and high-waisted pants. As you know power suits made a huge comeback for the A/W 2018. Don’t hesitate to copy Diana’s looks – even this green combination. You will definitely be noticed.

 

Preppy Items

Mommy jeans, blazer, and boots are some of the preppy items Diana constantly were wearing – no matter is she is picking her kids from school or just strolling down the streets, she always managed to look chic. This year checked blazers took hearts of many fashion girls, while it is still one of the biggest throwback trends from the ‘80s and ‘90s.

 

Athleisure

Even if it might be hard to believe in it, royals wear cycling shorts as well. Princess Diana was so ahead time when it comes to athleisure trend. Trust me, even before Kim Kardashian was wearing her sweatpants, Lady Di styled it better! She didn’t hesitate to wear printed leggings with chunky sweaters, or cycling pants with hoodies for training.

 

Printed Dresses

You have probably heard about the famous ‘revenge’ dress that Diana was wearing for a special occasion. However, she has preferred to wear a lot of cute, chic, and printed dresses as well. Red, blue or green – no matter. Don’t forget to add ruffles and retro collars. Polka dots is probably one of the favorite Diana’s prints. It is not a surprise – it is timeless as she is indeed.

For me personally, Princess Diana present a style icon. When in lack of ideas, I always come back to her timeless outfit combinations, like the ones I have shown you in this post. She had the specific charisma that people adored her for. Along with her charity work, there is her part in fashion inspiration. Many girls tried to recreate her style, but she is unique. Princess Diana has seen the fashion as something that connects her with the ordinary non-royal persons. She broke many rules of royals dressing but became more and more popular among people.

What do you think about her style?

Face Serums: All you Need to Know About Them

Face Serums: All you Need to Know About Them

If you are thinking about upgrading your skin care routine, it is not a bad idea to start thinking about face serums. But, what on Earth face serums are? Don’t worry, I have answers to all your questions.

Make sure your morning and evening skin care routine are complete and make your skin look and feel perfect.

 

What is Serum?

face serums 1

“Serums are light, water-based liquids that deliver a large dose of ingredients into your skin.”

You can apply the serum before your moisturizer, and after toner, essence or mist. It delivers a great dose of ingredients into your skin. The serums are perfect for this task because they are made of small molecules that penetrate deep into our skin, preparing it for the rest of the skin care.

 

Moisturizer and Face Serums – Same, or Not?

“The difference between oil or a moisturizer and serum is the composition.”

Even though the serums are full of moisturizing ingredients like hyaluronic-acid ceramides they can’t be considered as classic moisturizers. They are more here to help you keep your skin moisturized during the day, keeping water in, but only if you have applied all necessary ingredients.

 

How Often to Use Serums?

face serums 4

This depends on your need and on the serum. It is usually written on the back of the bottle – you can use your serum once or twice a day. It is usually enough to use it as a part of your morning routine, after essence or toner and before your daily moisturizing creme.

 

Difference Between Serums and Face Oils

face serums 3

While serums are pretty lightweight and made of water ingredients, face oils are a growing trend that many women start to use. That is the main reason why most of the new oils are considered as serums.

“You have the water-based serums and the oil-based serums. Water-based serums go under the cream, and they are so important. They nourish the inner layer of the skin because the molecule is very small so it penetrates—because of the P50, of course. The oil-based serums go on top of the moisturizer because they have a bigger molecule. They’re supposed to keep the cream and whatever you put underneath moist during the entire day. “

 

Expiration of Serum Ingredients

Some of the ingredients found in serums like Vitamin C can easily oxidize and lose efficacy when the serum is not kept properly. That is why it is the best to keep it in some place that is dry, cool, and to use it within six months.

 

Picking Right Serums

face serums 2

Depending on your skin type, choose a serum that will do only good for you. If you have:

  • Acne Prone skin: always look for vitamin C. It increases production of collagen repairs skin better and reduces inflammation. Salicylic acid unclogs pores.
  • Dry Skin: Vitamin E will solve all your problems. It is an antioxidant perfect for your skin. Search for hyaluronic and glycolic acid as well.
  • Dull Skin: If you have problems with dull skin when buying serum always check out if there are antioxidants – green tea, resveratrol or ferulic acid.

Do you use face serums? What do you think about them? Write to us in the comment section below.