Many people are now using Instagram to market their business. However, they do not know how they can do so effectively. When you market your business properly on Instagram, you get more interaction with your brand as well as more people follow your brand on Instagram.
With over 400 million active Instagram users every month, this photo sharing platform is a nice way to connect to your target audience. This makes it even more imperative to use Instagram in order to grow your business. And, this could be done by following the right viral marketing strategy. However, if it is used in the wrong way, all your efforts can go futile. Businesses can use Instagram to tell a visual story about their brand. Through this, they can instantly increase their followers and engagement on Instagram, no matter where they are or where their business is located. In order to help you out, we have jot down 4 tips that can help you to grow more followers and market your business on Instagram. In this blog post, you will also get to know how you can use hashtags on Instagram.
1. Connect your Instagram to Facebook
Make sure when you make your business account on Instagram, you connect it to your Facebook business account. Facebook owns Instagram and both of these are very powerful social media websites that can boost your marketing efforts.
2. Create a strategy specific to your brand
Make sure that your marketing strategy is specific to your brand. Post the content on your Instagram account in a unique way, so that more people can notice it. Connect your target audience on Instagram in a particular and consistent visual method.
3. Use hashtags in your posts
You must use hashtags in your post updates. Hashtags are really important on Instagram, as it is through these that Instagram users are able to find your brand through their searches from their mobile Instagram account. Plus, you do not have any character count for your hashtags on Instagram, unlike other sites like Twitter. However, make sure that you only add some hastags in your posts and not too many, otherwise it will make you look desperate.
4. Use hashtags specific to your brand
Ensure that you use hashtags that are specific and relevant to your brand and business. This should include the name of your business. Use unique hashtags for your particular business campaigns. You should also use general hashtags on your posts, so that you can be found for your lifestyle posts and products.
Moreover, the hashtags you use should be trending, so that your posts can be seen by a lot of your target consumers within a few minutes. And, do not forget to monitor your hashtags and respond to the comments of your consumers quickly, so that you can build happy client relationships. These are the 4 tips that can help you to market your brand on Instagram. These will allow you to connect to your market in a better way and be successful in your visual marketing strategy.