Instagram is a great platform to promote your brand. In fact, it is one of the leading social networking tools that can help you to build more engagement for your brand than other sites like Facebook and Twitter. Along with garnering higher engagement for your brand, Instagram also allows you to connect with your customers. You can use Instagram to post photos and videos about your brand as well as its products or services. No matter if you want to enhance the visual marketing strategy of your business or are just beginning your business, we have jot down 4 tips that can build your brand through Instagram.
1. Post High Quality Images
Make sure that you post high quality images on your Instagram business account. This will allow you to gather more engagement from and attention of your customers. Post inspiring, high quality, and brand relevant images on Instagram that can attract your target audience as well as communicate the story of your brand. High quality pictures also include many other things, such as professional photos, casual photos, interesting subject, great composition, etc.
2. Use Hashtags the Right Way
Use hashtags in all your posts, as they are a great way to get your brand as well as posts noticed among so many brands and posts on Instagram. Instagram allows you to post up till 30 hashtags per post. However, this clearly does not mean that you literally post 30 hashtags on your post in order to get more likes on your posts. Instead, you must use the right and relevant hashtags for your business and brand. This includes branded hashtags, such as your brand slogan or name. It can also be your brand campaign name. Plus, you can also use the name of a product, your store’s location, or the place where the picture was clicked as a hashtag.
3. Find Influencers and Fans
Many reports show that the information that is received through User Generated Content (UGC) is 50 per cent more trusted as compared to the information received from other media sources, like TV, newspapers, magazines, etc. Plus, UGC is 20 per cent more influential in purchase decisions as opposed to other media.
Thus, UGC can be powerful for your business. It is also a great method to encourage and highlight your fans to engage with your brand and its content. In order to get UGC for your business, you can host a #hashtag competition on your Instagram account. However, the simplest way to curate UGC is to find it. For this, you need to search a famous hashtag that is related to your business and then find an image that your target audience can enjoy. Do not forget to ask the owner and credit them in your Instagram post.
4. Tell your Story through your Fans
You can take help of your brand’s fans to tell the story about your brand. After all, Instagram is all about storytelling through visuals and connecting through photos. The visual marketing strategy of your company should begin with the story of your brand. You must allow your fans to tell the story behind your brand to other people. For instance, Tiffany & Co, the famous luxury jewelry retailer, used a number of Instagram posts last year to tell love stories near Valentine’s Day. These are the 4 Instagram marketing tricks that can help you to build your brand by gathering more followers and engagement for your brand.