Instagram is a place where you can connect with your prospective customers by posting pictures of your products and services. It is a creative and new way to reach out to your client base. Moreover, this photo-sharing platform is simple to use from anywhere and at anytime.
If you are opening an Instagram account for business purposes or to spread awareness about your brand, make sure that you have a strategy before you jump into Instagram. However, many brands or businesses do not know what should be their strategy or how they should follow it.
Do not fret, as we are here to help you. We will tell you 3 tips that can help you make a successful Instagram strategy. So, have a look at some of the things that you must consider while making a strategy for your Instagram account.
1. Create your strategy first
The first thing to do is to create a creative strategy for your Instagram account. For this, consider the things that you offer customers on Instagram. Make sure that you offer something different from what you provide on other social media networks, like Twitter and Facebook. Your offerings should be unique, which your followers cannot find anywhere else.
You can also show off the location and neighboring community of your business to your customers on Instagram. Some behind-the-scenes snapshots of your business can help your followers to know about your business.
Show pride in your brand. For instance, if you own an office, share pictures of your employees, community outings, and work environment. If you run a restaurant, share photos of new special menus and your chef. These things can really work if done in the right way. Make sure that you do not sound too sales-type, when you show off your merchandise on Instagram.
2. Use the right hashtags
Hashtags are important to increase the popularity of your business on Instagram. If you do not yet know what hashtags are, let me tell you that hashtags are phrases or words that are preceded with # symbol. For instance, #love, #nofilter, etc.
Hashtags bring together all the content with the same tag in one place. So, when someone types in a particular hashtag in the Instagram search box, they can see all the images with that hashtag. Through this, specific brand accounts and photos can get a lot of attention.
However, you should use hashtags smartly in your posts as they can be irritating. Do not use them in excess and only use relevant hashtags in your posts. If you think that you can get more followers and likes by using lots of hashtags, then you are wrong. Instead, it will most likely draw spammy comments.
3. Decide your sharing frequency
It is not necessary that you post your pictures everyday on your Instagram account. So, think about your sharing frequency of posts on Instagram. When there is a nice picture, post it. Moreover, you can make a schedule, so that you can track what is working for you and remember when you have to post. If your followers like some images of yours, then post that type of images more and make your schedule flexible that can fit these photos.